Pay Per Click
Be just a Google Search away. With billions of searches per day on Google, you can use search ads to make sure potential customers notice your brand, consider your offerings, and take action. PPC stands for pay-per-click, or in other words how marketers pay a fee each time an ad is clicked by a potential customer. These ads are displayed at the top of search results or off to the left of the results.
How does pay per click work?
PPC is one of the quickest ways to generate traffic and leads to your site. Google has set up an auction-style format where marketers can bid for ad space and these clicks. Setting up these PPC campaigns requires a lot of effort. It is important to manage these ads to target correct search terms, phrases, demographics, and locations.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
What types of PPC Ads are there?
Paid search marketing
Paid search marketing is one of the most common types of pay-per-click (PPC) advertising. Providers such as Google AdWords and Bing Ads show your ad to users who search for certain keywords. You set up campaigns by writing ad copy, selecting relevant keywords and choosing a suitable landing page on your site. Display advertising
Display ads are banner, image or text ads that appear on different websites, selected to target particular audiences. These ads will link to your website. They generally return a lower click-through rate than search ads, but can be useful for building brand awareness.