Blog

Highlights:

-New Facebook campaigns with an updated budget and audience strategies

-Shifting some Google Ads campaigns to a new campaign strategy: Performance Max

-In the works: improved lead targeting for Facebook and Google

-Ideas for success plans for 2023

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Facebook Campaigns

As an advertising agency, Hubsuite has access to a certified Facebook representative that can consult us on upcoming changes to the platform and make personalized suggestions to your campaigns.

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Each client that has Facebook advertising has gotten an updated campaign over the past month. That comes with smarter budget spending, new creatives, and fresh copy. We’ve seen better results with these updated campaign strategies and we are actively refreshing your campaigns to maximize performance. 

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Performance Max Campaigns 

Recently Google has rolled out a new campaign strategy. These campaigns have more optimization ability (including direct site links, videos, images, logos, etc) to optimize ads to the potential customers AND the format of mobile, desktop, etc, AND where they see the ad (YouTube vs. Gmail for example). Google uses machine learning models are used to make more accurate predictions about which ads, audiences, and creative combinations perform best for you.

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This makes the ideal ad delivered at the right time to the right person to maximize budget and results for your campaigns. 

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Here are some things we have seen with clients that have transitioned to Performance Max:

-lower bounce rates

-more qualified leads

-better click-through rates

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These campaigns do require a certain budget to truly be successful. If you’ve been looking for more qualified leads for your business, reach out to Moira or your coach to determine if Performance Max is a good fit for you.

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What’s in the Works

Google is currently in the process of transitioning to a new Analytics measurement solution: Google Analytics 4. We have taken this opportunity to improve conversions and are working with Google representatives to improve lead quality and quantity for 2023 for all of our clients. Hubsuite is also determining ways to target different types of leads (eg: forms vs. phone calls) throughout this process. We are excited to implement these changes and continue to grow and improve with our clients!

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Success for 2023

A great way to create success in your business is to determine specific goals and review past years. Reviewing ad budget, ROI, and other KPIs in your business on a regular basis can help keep you on track. 

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If you haven’t reviewed the last few years and strategized for the coming year, now is the time! Get in touch with your contact at Hubsuite to make sure you make the most of 2023.

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